…and loses 90% of their customer base along with it most likely.
Yeti Coolers, a go-to for sportsmen around the country, is cutting ties with the NRA Foundation without explanation or prior notice.
The NRA Foundation is a charitable organization.
The separation comes although Yeti products have long been a staple at Friends of NRA Foundation Banquets and functions.
NRA-ILA quoted NRA past president and USF executive director Marion Hammer saying, “Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation.”
From The NRA Foundation:
Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.
YETI coolers is cutting ties with the NRA.
Talk about not knowing your customer base! It’s suicide for @YETICoolers.
That’s fine, let YETI try & get their money from the millennial communists who refuse to pay for jack & expect everything to be given to them.
— Tyler Zed (@TyEducatingLibs) April 22, 2018
Yeti Coolers dropping its relationship with the @NRA is mind-boggling.
Everybody I know that owns a Yeti also owns a gun, and many of them are NRA members. This move doesn’t make sense at all. pic.twitter.com/ARsZIHikA2
— David Hookstead (@dhookstead) April 22, 2018