This commercial aired in the St. Louis Area, what starts out to look like an anti gun commercial takes a shocking twist at the end, making it something that every parent should see.
(Taken from NCADA press release )
In St. Louis, airing these PSAs is not the only thing we’re doing to raise awareness, it’s merely the “loudest” thing.
We are educating the community about the addictiveness of “properly” prescribed opiate pain medication, and we are using these PSAs to bring sustained, prominent news coverage to all issues related to this plague. In Missouri that means advocating for a Prescription Drug Monitoring Program (we’re the only state without one); passing a 911 Good Samaritan law so overdose victims are not left to die; making sure first responders have Narcan (the emergency opioid overdose reversal medication) in their vehicles; promoting drug-take-back and home disposal programs; and a host of other initiatives.
It also means continuing to be a non-biased referral source, “the place to turn” for those seeking help either for themselves, or a loved one. And most of all it means building healthy kids and healthy communities by continuing—and expanding—our award winning and highly regarded PREVENTION programming.
These Super Bowl ads, in other words, are a very tiny piece of what we do. They are a small part of a much larger public education and advocacy campaign designed to stimulate and sustain conversation and action. These ads are necessary but, by themselves, insufficient.
When Roy Scheider saw the shark in Jaws and understood what he was up against, he famously muttered, “We’re gonna need a bigger boat.”
These Super Bowl ads are our bigger boat.