After going through the list it was definitely interesting to see how TacticalShit faired across the various social media platforms! Despite the throttling of content and blocking some post TacticalShit still managed to slide into the #3 spot with 893,940 followers under The “Top 40 Most Influential Gun Industry Influencers on Facebook”. Trailing slightly behind that TacticalShit snagged the #4 spot for instagram with 413,700 followers. Though the results varied, depending on the platform, the only two social Media platforms that were close to being the same were YouTube and Twitter in which TacticalShit was ranked 27th our lowest rank with 3,785 followers on Twitter and 55,305 followers on YouTube. This was also the only instance in which TacticalShit was not seen in the top 10.

All things considered TacticalShit still came in 8th overall, which is pretty impressive!

As social medias like Facebook, Instagram and YouTube begin to shut down organic reach and charge higher prices for advertising, many gun manufacturers and gun industry or tactical gear companies are turning to the most effective type of marketing available today; Influencer Marketing.

Jump to Lists:

Top 40 Most Influential on Social Media Today

Top 40 Most Influential on Facebook Today

Top 40 Most Influential on Instagram Today

Top 40 Most Influential on Youtube Today

Top 40 Most Influential on Twitter Today

Influencer Marketing is today’s new buzz word for Celebrity Endorsement or Product Placement. Much like in the past, companies paid radio disc jockeys to do LIVE endorsement ads about a product they use or believe in, today companies are paying social media celebrities and large social media channels to do pretty much the same thing.

Gun Industry Influencer Marketing includes reposting (sharing) branded content, using the product in pictures and video (product placement) and creating content around the product (branded content). Rates vary based on popularity, reach and demand but from what we hear, one of the guys listed below gets over 30k per video.

We have put together the following comprehensive list of Gun Industry Influencers. We asked our fans to nominate influencers. We then sorted the influencers by total fan base on Facebook, Instagram, Youtube and Twitter. Nominees were solicited on Instagram and Facebook from members of the Danger Close Media Group Network. In choosing the nominees we asked the following questions;

Did this social media have a front man/women
Did that front man/woman publicly endorse other brand guns, gun parts or tactical gear on their channel(s)
Did they have at least a cumulative 25,000 fans, followers and subscribers

This list is NOT based on reach since we do not have access to all the gun industry influencer analytics and reach can vary wildly based on virility of content created. This list and it’s variations are based on total follower, fans, subscribers at the time of the data collection. It should be noted that if an influencer had multiple channels (ie two Instagram pages) those fan bases were added to achieve a total count. For example. Scott Funker owns and runs both Funker Tactical and Funker 530 so the Funker numbers are cumulative. The same goes for an influencer who may have multiple brands on Instagram like Brian Compton aka BC where he runs StrengthPunishes as well as TheBCExperience. In this case both follower counts were added together.

We recognize that when dealing with a list this large, there most definitely will be discrepancies. If you represent one of these influencers and would like to correct data shown below we will entertain those adjustments until the last day of Shot Show 2018 at which time the numbers will become official until 2019. If your adjustment affects the top 10 we will still recognize the influencers below you and nobody will be “pushed out” of the top ranking.

Top 40 Most Influential Gun Industry Influencers on Social Media Today

Rank	Influencer	Facebook	Instagram	Youtube	Twitter	Total
1	Demolition Ranch	277,000	483,000	4,428,828	74,500	5,263,328
2	Funker Tactical /530	2,464,000	157,900	2,291,812	16,357	4,930,069
3	Hickok45	593,000	188,000	2,939,606	57,200	3,777,806
4	Mat Best	1,526,511	505,000	733,625	26,100	2,791,236
5	Iraq Vet 8888	864,000	n/a	1,638,068	26,100	2,528,168
6	Colion Noir	474,000	334,000	600,785	90,600	1,499,385
7	Jerry Miculek	581,000	77,700	737,335	n/a	1,396,035
8	Tactical Shit TJ Kirgin aka Sig Glockincolt	893,940	413,700	55,305	3,785	1,366,730
9	Instructor Zero	882,000	216,000	210,066	7,072	1,315,138
10	Military Arms Channel	374,000	183,000	649,089	27,000	1,233,089
11	Tony Sentmanat Real World Tactical	332,000	783,000	56,870	n/a	1,171,870
12	Larry Vickers	230,000	122,000	511,537	18,100	881,637
13	dakota Meyer	593,000	128,000	12,000	88,200	821,200
14	Nutnfancy	21,000	5,487	734,235	35,800	796,522
15	Andrew GY6 Vids	59,000	49,900	653,875	8,605	771,380
16	Tim Kennedy Sheepdog Response	273,000	320,000	3,525	171,000	767,525
18	Gun Jesus – Forgotten Weapons	78,000	11,900	621,698	5,604	717,202
17	The Firearm Blog	207,000	25,900	384,077	60,700	677,677
19	The Man Spot	212,000	378,000	40,480	2,554	633,034
20	Tac Tissy	547,000	41,000	10,811	2,091	600,902
21	22plinkster	58,000	56,200	437,000	13,200	564,400
22	Janna Reeves – MissBattleBorn	459,000	73,000	24,190	971	557,161
23	Michelle Viscussi	398,000	78,400	7,108	9,400	492,908
24	Polenar Tactical	151,000	33,700	286,552	2,476	473,728
25	Travis Haley	151,000	159,000	155,983	5,158	471,141
26	The Gun Collective	301,000	56,500	106,836	1,079	465,415
27	Lucas Botkin Trexarms	78,000	217,000	118,838	1,328	415,166
28	True Exoduos – Baret/Parker Fawbush	64,000	317,000	28,599	n/a	409,599
29	Charissa Littlejohn	49,000	333,000	828	5,159	387,987
30	Mrgunsngear	115,000	50,900	208,299	3,483	377,682
31	Taran Butler	141,000	167,000	39,083	2,803	349,886
32	Dene Adams	326,000	17,500	2,032	1,160	346,692
33	Chris Costa	214,000	110,000	n/a	5,253	329,253
34	Yankee Marshall	22,000	32,300	253,776	4,063	312,139
35	Real Dirty Harry	n/a	296,000	n/a	n/a	296,000
36	Craig Sawman Sawyer	168,000	28,900	23,000	43,300	263,200
37	Jaqcueline Carrizosa brojaq	124,800	128,000	3,400	4,935	261,135
38	Julie Golob	135,000	29,900	17,885	27,800	210,585
39	James Yeager	144,000	41,400	17,000	5,938	208,338
40	Garand Thumb	15,000	49,400	138,415	625	203,440

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Top 40 Most Influential Gun Industry Influencers on Facebook Today

Rank	Influencer	Facebook	Instagram	Youtube	Twitter	Total
1	Funker Tactical /530 Scott Funker	2,464,000	157,900	2,291,812	16,357	4,930,069
2	Mat Best Mbest11x	1,526,511	505,000	733,625	26,100	2,791,236
3	Tactical Shit TJ Kirgin aka Sig Glockincolt	893,940	413,700	55,305	3,785	1,366,730
4	Instructor Zero	882,000	216,000	210,066	7,072	1,315,138
5	Iraq Vet 8888	864,000	n/a	1,638,068	26,100	2,528,168
6	Hickok45	593,000	188,000	2,939,606	57,200	3,777,806
7	Dakota Meyer	593,000	128,000	12,000	88,200	821,200
8	Jerry Miculek	581,000	77,700	737,335	n/a	1,396,035
9	Tac Tissy	547,000	41,000	10,811	2,091	600,902
10	Colion Noir	474,000	334,000	600,785	90,600	1,499,385
11	Janna Reeves – MissBattleBorn	459,000	73,000	24,190	971	557,161
12	Michelle Viscussi	398,000	78,400	7,108	9,400	492,908
13	Military Arms Channel	374,000	183,000	649,089	27,000	1,233,089
14	Tony Sentmanat Real World Tactical	332,000	783,000	56,870	n/a	1,171,870
15	Dene Adams	326,000	17,500	2,032	1,160	346,692
16	The Gun Collective	301,000	56,500	106,836	1,079	465,415
17	Demolition Ranch	277,000	483,000	4,428,828	74,500	5,263,328
18	Tim Kennedy Sheepdog Response	273,000	320,000	3,525	171,000	767,525
19	Larry Vickers	230,000	122,000	511,537	18,100	881,637
20	Chris Costa	214,000	110,000	n/a	5,253	329,253
21	The Man Spot	212,000	378,000	40,480	2,554	633,034
22	The Firearm Blog	207,000	25,900	384,077	60,700	677,677
23	Craig Sawman Sawyer	168,000	28,900	23,000	43,300	263,200
24	Polenar Tactical	151,000	33,700	286,552	2,476	473,728
25	Travis Haley	151,000	159,000	155,983	5,158	471,141
26	James Yeager	144,000	41,400	17,000	5,938	208,338
27	Taran Butler	141,000	167,000	39,083	2,803	349,886
28	Julie Golob	135,000	29,900	17,885	27,800	210,585
29	Jaqcueline Carrizosa brojaq	124,800	128,000	3,400	4,935	261,135
30	Mrgunsngear	115,000	50,900	208,299	3,483	377,682
31	Bigshoooterist Military T&E	87,000	934	59,702	n/a	147,636
32	Gun Jesus – Forgotten Weapons	78,000	11,900	621,698	5,604	717,202
33	Lucas Botkin Trexarms	78,000	217,000	118,838	1,328	415,166
34	Cheyenne Dalton	69,000	67,500	1,300	133	137,933
35	True Exoduos – Baret/Parker Fawbush	64,000	317,000	28,599	n/a	409,599
36	Lena Miculek	63,000	68,000	n/a	560	131,560
37	Andrew GY6 Vids	59,000	49,900	653,875	8,605	771,380
38	22plinkster	58,000	56,200	437,000	13,200	564,400
39	Charissa Littlejohn	49,000	333,000	828	5,159	387,987
40	Aaron Cowan Sage Dynamics	40,000	90,200	37,000	1,657	168,857

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Top 40 Most Influential Gun Industry Influencers on Instagram Today

Rank	Influencer	Facebook	Instagram	Youtube	Twitter	Total
1	Tony Sentmanat Real World Tactical	332,000	783,000	56,870	n/a	1,171,870
2	Mat Best	1,526,511	505,000	733,625	26,100	2,791,236
3	Demolition Ranch	277,000	483,000	4,428,828	74,500	5,263,328
4	Tactical Shit TJ Kirgin aka Sig Glockincolt	893,940	413,700	55,305	3,785	1,366,730
5	The Man Spot	212,000	378,000	40,480	2,554	633,034
6	Colion Noir	474,000	334,000	600,785	90,600	1,499,385
7	Charissa Littlejohn	49,000	333,000	828	5,159	387,987
8	Tim Kennedy Sheepdog Response	273,000	320,000	3,525	171,000	767,525
9	True Exoduos – Baret/Parker Fawbush	64,000	317,000	28,599	n/a	409,599
10	Real Dirty Harry	n/a	296,000	n/a	n/a	296,000
11	Lucas Botkin Trexarms	78,000	217,000	118,838	1,328	415,166
12	Instructor Zero	882,000	216,000	210,066	7,072	1,315,138
13	Hickok45	593,000	188,000	2,939,606	57,200	3,777,806
14	Military Arms Channel	374,000	183,000	649,089	27,000	1,233,089
15	Taran Butler	141,000	167,000	39,083	2,803	349,886
16	Mike G SOF Survivor	n/a	161,000	n/a	n/a	161,000
18	Travis Haley	151,000	159,000	155,983	5,158	471,141
17	Dom Rasso	11,709	158,800	13,609	2,148	186,266
19	Funker Tactical /530	2,464,000	157,900	2,291,812	16,357	4,930,069
20	The Gatman	n/a	155,000	n/a	71	155,071
21	dakota Meyer	593,000	128,000	12,000	88,200	821,200
22	Jaqcueline Carrizosa brojaq	124,800	128,000	3,400	4,935	261,135
23	Lidport	n/a	127,000	n/a	989	127,989
24	Larry Vickers	230,000	122,000	511,537	18,100	881,637
25	Mike Knockoutlights	28,000	122,000	n/a	n/a	150,000
26	Drew Hopkins	n/a	120,000	n/a	n/a	120,000
27	Bulletslinger	4,800	117,000	n/a	n/a	121,800
28	Sergeant & Brad	n/a	116,000	n/a	n/a	116,000
29	Pat Macnamara TMACS inc	23,000	111,000	28,069	1,302	163,371
30	Chris Costa	214,000	110,000	n/a	5,253	329,253
31	Kawa Mawalayee 2Alpha2quit	1,100	107,000	1,200	n/a	109,300
32	Brian Compton The BC Experience & Strength Punishes		105,200			105,200
33	Kristie O Miss_kristie_o	n/a	91,000	n/a	n/a	91,000
34	Aaron Cowan Sage Dynamics	40,000	90,200	37,000	1,657	168,857
35	John Napolitano	594	84,000	20	n/a	84,614
36	Michelle Viscussi	398,000	78,400	7,108	9,400	492,908
37	Jerry Miculek	581,000	77,700	737,335	n/a	1,396,035
38	Janna Reeves – MissBattleBorn	459,000	73,000	24,190	971	557,161
39	Lena Miculek	63,000	68,000	n/a	560	131,560
40	Cheyenne Dalton	69,000	67,500	1,300	133	137,933
41	Brandon Nine Banger	n/a	66,100	n/a	n/a	66,100

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Top 40 Most Influential Gun Industry Influencers on Youtube Today

Rank	Influencer	Facebook	Instagram	Youtube	Twitter	Total
1	Demolition Ranch	277,000	483,000	4,428,828	74,500	5,263,328
2	Hickok45	593,000	188,000	2,939,606	57,200	3,777,806
3	Funker Tactical /530	2,464,000	157,900	2,291,812	16,357	4,930,069
4	Iraq Vet 8888	864,000	n/a	1,638,068	26,100	2,528,168
5	Jerry Miculek	581,000	77,700	737,335	n/a	1,396,035
6	Nutnfancy	21,000	5,487	734,235	35,800	796,522
7	Mat Best	1,526,511	505,000	733,625	26,100	2,791,236
8	Andrew GY6 Vids	59,000	49,900	653,875	8,605	771,380
9	Military Arms Channel	374,000	183,000	649,089	27,000	1,233,089
10	Gun Jesus – Forgotten Weapons	78,000	11,900	621,698	5,604	717,202
11	Colion Noir	474,000	334,000	600,785	90,600	1,499,385
12	Larry Vickers	230,000	122,000	511,537	18,100	881,637
13	22plinkster	58,000	56,200	437,000	13,200	564,400
14	The Firearm Blog	207,000	25,900	384,077	60,700	677,677
15	Polenar Tactical	151,000	33,700	286,552	2,476	473,728
16	Yankee Marshall	22,000	32,300	253,776	4,063	312,139
18	Instructor Zero	882,000	216,000	210,066	7,072	1,315,138
17	Mrgunsngear	115,000	50,900	208,299	3,483	377,682
19	Travis Haley	151,000	159,000	155,983	5,158	471,141
20	Garand Thumb	15,000	49,400	138,415	625	203,440
21	Tactical Rifleman	1,200	5,525	126,373	2,994	136,092
22	Lucas Botkin Trexarms	78,000	217,000	118,838	1,328	415,166
23	The Gun Collective	301,000	56,500	106,836	1,079	465,415
24	Reid Henrichs of Valor Ridge	27,000	n/a	94,671	203	121,874
25	Bigshoooterist Military T&E	87,000	934	59,702	n/a	147,636
26	Tony Sentmanat Real World Tactical	332,000	783,000	56,870	n/a	1,171,870
27	Tactical Shit TJ Kirgin aka Sig Glockincolt	893,940	413,700	55,305	3,785	1,366,730
28	The Man Spot	212,000	378,000	40,480	2,554	633,034
29	Taran Butler	141,000	167,000	39,083	2,803	349,886
30	Aaron Cowan Sage Dynamics	40,000	90,200	37,000	1,657	168,857
31	True Exoduos – Baret/Parker Fawbush	64,000	317,000	28,599	n/a	409,599
32	Pat Macnamara TMACS inc	23,000	111,000	28,069	1,302	163,371
33	Janna Reeves – MissBattleBorn	459,000	73,000	24,190	971	557,161
34	Craig Sawman Sawyer	168,000	28,900	23,000	43,300	263,200
35	Julie Golob	135,000	29,900	17,885	27,800	210,585
36	James Yeager	144,000	41,400	17,000	5,938	208,338
37	Dom Rasso	11,709	158,800	13,609	2,148	186,266
38	Ben Mookie	12,576	18,100	12,288	586	43,550
39	dakota Meyer	593,000	128,000	12,000	88,200	821,200
40	Tac Tissy	547,000	41,000	10,811	2,091	600,902

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Top 40 Most Influential Gun Industry Influencers on Twitter Today

Rank	Influencer	Facebook	Instagram	Youtube	Twitter	Total
1	Tim Kennedy Sheepdog Response	273,000	320,000	3,525	171,000	767,525
2	Colion Noir	474,000	334,000	600,785	90,600	1,499,385
3	dakota Meyer	593,000	128,000	12,000	88,200	821,200
4	Demolition Ranch	277,000	483,000	4,428,828	74,500	5,263,328
5	The Firearm Blog	207,000	25,900	384,077	60,700	677,677
6	Hickok45	593,000	188,000	2,939,606	57,200	3,777,806
7	Craig Sawman Sawyer	168,000	28,900	23,000	43,300	263,200
8	Nutnfancy	21,000	5,487	734,235	35,800	796,522
9	Julie Golob	135,000	29,900	17,885	27,800	210,585
10	Military Arms Channel	374,000	183,000	649,089	27,000	1,233,089
11	Mat Best	1,526,511	505,000	733,625	26,100	2,791,236
12	Iraq Vet 8888	864,000	n/a	1,638,068	26,100	2,528,168
13	Larry Vickers	230,000	122,000	511,537	18,100	881,637
14	Funker Tactical /530	2,464,000	157,900	2,291,812	16,357	4,930,069
15	22plinkster	58,000	56,200	437,000	13,200	564,400
16	Michelle Viscussi	398,000	78,400	7,108	9,400	492,908
18	Chris Mark McKinley	n/a	44,300	7,400	9,218	60,918
17	Andrew GY6 Vids	59,000	49,900	653,875	8,605	771,380
19	Instructor Zero	882,000	216,000	210,066	7,072	1,315,138
20	James Yeager	144,000	41,400	17,000	5,938	208,338
21	Gun Jesus – Forgotten Weapons	78,000	11,900	621,698	5,604	717,202
22	Chris Costa	214,000	110,000	n/a	5,253	329,253
23	Charissa Littlejohn	49,000	333,000	828	5,159	387,987
24	Travis Haley	151,000	159,000	155,983	5,158	471,141
25	Jaqcueline Carrizosa brojaq	124,800	128,000	3,400	4,935	261,135
26	Yankee Marshall	22,000	32,300	253,776	4,063	312,139
27	Tactical Shit TJ Kirgin aka Sig Glockincolt	893,940	413,700	55,305	3,785	1,366,730
28	Michey Schuch Carry Trainer	7,700	55,800	10,014	3,499	77,013
29	Mrgunsngear	115,000	50,900	208,299	3,483	377,682
30	Clint Emmerson 100 Deadly Skills	5,700	22,000	9,300	3,367	40,367
31	Tactical Rifleman	1,200	5,525	126,373	2,994	136,092
32	Amy Robbins theamyrobbins	2,500	22,500	87	2,909	27,996
33	Taran Butler	141,000	167,000	39,083	2,803	349,886
34	The Man Spot	212,000	378,000	40,480	2,554	633,034
35	Polenar Tactical	151,000	33,700	286,552	2,476	473,728
36	Dom Rasso	11,709	158,800	13,609	2,148	186,266
37	Tac Tissy	547,000	41,000	10,811	2,091	600,902
38	JJracaza	25,900	52,100	n/a	2,083	80,083
39	Aaron Cowan Sage Dynamics	40,000	90,200	37,000	1,657	168,857
40	Lucas Botkin Trexarms	78,000	217,000	118,838	1,328	415,166